Kids become increasingly less motivated to read as they grow older. By the time they have reached early adolescence (age 10–14), many begin to actively resist reading. They often avoid reading when it is time-consuming, they have to stay focused for a long time, the book is uninteresting, or they are struggling with certain reading skills. There is further the issue of searching for a suitable book or waiting weeks for a favourite read to be available at the local library.
Visual Design, Prototyping, Motion Graphics
Figma, Illustrator, After Effects, InDesign
Oct — Dec 2020
How might we motivate early adolescents to engage in reading while consistently improving their reading skills?
Unravel is an eBook app that aims to motivate early adolescents to read by offering a large selection of their favourite books and an interconnected community.
Through a fully tailored digital library, kids can see what their friends are reading, independently progress their reading skills, and always find reads they will love.
The Unravel website promotes the app to parents and entices them to download the app for their kids. It clearly captures Unravel's values and key features.
The Unravel library is tailored to what the user likes to read, so kids can always find reads that best fit their taste. Through the initial onboarding process and the use of AI technology over time, every kid will have their own unique library.
Kids can automatically generate recommendations based on what they read before, what they want to read now and how long of a read it should be. This simplifies the process and reduces the time it takes to find their next favourite read.
Assistive Reading Technology
With Unravel, kids will have the assistive tools and technology they need to improve their skills at their fingertips. From audio read aloud to integrated dictionaries, kids can independently progress to higher reading levels.
Unravel creates a shared reading experience by allowing kids to see what their friends are reading and any lists featured on their virtual book shelves. They can also compete with friends for the highest streaks and rankings on the monthly leaderboard.
Kids can earn gems for the time they spend reading and use them to unlock outfits, gear or items for their avatar. This will let them create their own unique profile character, safely representing them in the virtual space.
THE DESIGN PROCESS
Reshaping Existing Products
The goal of this project was to take a classmate's product concept and transform it in a way which adds value. After engaging in a short design sprint as a class, I had selected Rivia, a reading app for kids prototyped for Android. I then conducted a full heuristic evaluation before deciding on targeting a slightly older age range, as well as switching to a larger tablet interface for a better reading experience.
Framing The Problem
Studies show that kids become less motivated to read as they grow older. By the time they are in middle school, many actively resist engaging in reading. Some of the reasons kids refuse to read include: finding books boring, not being able to get immersed into the book, feeling overwhelmed by long pages of text, choosing books beyond their difficulty level, and struggling with certain reading skills.
📌 Most kids begin to actively resist engaging in reading during middle school. Therefore, the target users will be early adolescents (age 10-14).
Understanding The User
Realizing that early adolescents were the least motivated to read, I surveyed 13 early adolescents to understand the real pain points and frustrations they might be facing. I wanted to know what motivates them to read, what discourages them from reading, and what kind of reading challenges they were facing.
Kids enjoy the escapism of reading, being able to talk about it with their friends, and gaining new vocabulary.
Kids do not enjoy when reading is time-consuming or books are uninteresting.
Kids struggle in staying focused for a long time and being motivated to read.
What will motivate kids to read more often is if they could find books that interest them right away.
Priority Feature Requirements
Automatic reading recommendations based on difficulty level or interest
Being able to connect with friends by seeing what they are reading
Reading streaks, tracked progress and achievements
Reward system with customizable profile avatars
Options for audio read aloud, defining words and adjusting display of text
Information Architecture & User Flows
With my app features defined, I created a system map to represent the hierarchical structure within the navigation. I then constructed user flows to understand how the user would interact with the product while performing various tasks.
After doing initial sketches, I created mid-fidelity wireframes and utilized them in a 'crazy eights' exercise with my peers. This is a collaborative design sprint which allowed us to quickly generate various solutions that could improve each other's designs. Afterwards, I continued to iterate before starting the visual design.
Conducting visual research, I created a few mood boards to capture possible directions I could take for the look and feel of the app. Then designing at high-fidelity, I did some preference tests with my peers before the final iterations.
Unravel’s identity mark is a logotype set in Mermaid Bold. I further chose Lato as the primary typeface family because of its clean sans-serif nature, various weights, and rounded details which provide a sense of warmth. The brand colour palette consists of black for primary usage, and white or seagreen for secondary usage.
*Note: Final prototype link is coming soon!
Key Takeways & Next Steps
This project gave me the opportunity to design for a target audience outside of my age range, as well as utilize micro-interactions and more advanced animations for the first time. Overall, I learned how to collaborate in remote settings, work within time constraints, and further my knowledge of new UX methodologies.
If I were to revisit this project, I would continue developing the buddies experience of the app and refine the marketing website. I would also create my own custom navigation icons and illustrations to have a fully cohesive visual style.